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Corporate Responsibility



Canadians are facing an unprecedented public health crisis: too many with chronic pain silently suffer from under-treatment, while others battle prescription drug abuse, misuse and addiction.

Chronic pain affects 1 in 5 of us along with our families and caregivers. As a citizen and physician, I’m passionate about confronting this troubling human condition. I support a research-driven approach to managing pain that may or may not include available prescription products, in combination with other effective treatments. At the same time, prescription opioid medicines remain a safe and effective treatment for patients who are appropriately selected and monitored. However, these medicines do have risks and, tragically, Canadians have seen the varied consequences of addiction and prescription drug misuse, abuse & diversion.

Unfortunately, measures taken to address opioid misuse create problems for appropriate patients who would benefit from life-enhancing medicines but are denied them in the name of control.

Our organization is taking action. We fund third-party accredited education for health care professionals, support law enforcement and first responders, provide funding to organizations like Drug Free Kids Canada (for whom we are a proud founding sponsor), deploy our field team to raise HCP awareness of current evidence-based clinical practice guidelines & standards, and invest in developing abuse-deterrent technologies.

Evidence shows that the adoption of products with features designed to deter abuse, misuse and diversion across all prescription opioids, as is happening in the U.S., would be a major step forward.

Beyond this, a broad multi-stakeholder strategy for harm reduction – monitoring prescription drug use, better education for physicians, stepped up law enforcement efforts and increased awareness of clinical practice guidelines and standards – would lead to a healthier population.

The more quickly that occurs, the sooner we will see tangible benefits to public health.

Craig Landau, MD President and CEO Purdue Pharma (Canada)

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Doing the right thing

Purdue Pharma (Canada) believes that our corporate responsibility does not stop with providing innovative medicines designed to improve patient health and well-being. We believe we have a larger role to play in the health of our communities and we’re proud of our long standing commitment to corporate citizenship and community service. As part of our corporate responsibility program, we have five areas of focus:

  • Sponsorships, donations and grants

    Purdue Pharma (Canada) takes an active role in supporting organizations that try to improve the quality of life where our employees live and work. We provide sponsorships, donations, in-kind service support and grants.

    Our Commitment to the Community

    Purdue Pharma (Canada) believes its responsibility goes beyond the provision of innovative medicines. Each year we contribute funding to a wide range of community organizations across Canada. These include health and science education programs, disease awareness initiatives, community agencies as well as the scientific and academic communities.

    As a proud and active member of Innovative Medicines Canada, Purdue Pharma (Canada) supports the Guidelines for Transparency in Stakeholder Funding. Please click here for a list of groups to which the company has provided funding.


    Purdue Pharma (Canada) is proud to donate products for international humanitarian aid through Health Partners International of Canada (HPIC). This agency arranges shipments of products to needed areas of the world and also supplies physician travel packs, containing medicines and medical supplies suitable for use by individual physicians on overseas aid missions.

    If you are a physician interested in product donations to support international medical missions, please contact HPIC directly at 1-800-627-1787 or


    As an active member of Innovative Medicines Canada, Purdue Pharma (Canada) joins other member companies in voluntarily publishing aggregated sums of payments made to Canadian Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs) to increase transparency about our operations in Canada. Innovative Medicines Canada built a reporting framework to ensure consistency in the approach. As a key stakeholder within the Canadian healthcare system, the pharmaceutical industry plays an important role with patients, caregivers, healthcare practitioners (HCPs), governments, as well as payers in Canada.

    By bringing greater transparency to these valuable and well-regulated relationships we hope to increase understanding of the research-based pharmaceutical industry’s collaboration across the healthcare sector, and contribute to enhancing trust and value for patients, as well as our healthcare system.

    Collaboration among HCPs, HCOs and the pharmaceutical industry is essential to improving the quality of life of Canadians as it drives scientific advancements, enhances medical education, and promotes health literacy.

    View Purdue Pharma (Canada)’s disclosure of 2016 payments.

  • Divulgation des paiements versés aux professionnels de la santé et aux organisations de soins de santé

    En sa qualité de membre actif de Médicaments novateurs Canada et de concert avec d’autres sociétés membres, Purdue Pharma (Canada) publie volontairement les montants agrégés des paiements versés aux professionnels de la santé et aux organisations de soins de santé canadiens afin de rendre plus transparentes nos opérations au Canada. Pour assurer une approche uniforme, Médicaments novateurs Canada a élaboré un cadre de divulgation.

    À titre d’intervenant clé au sein du système canadien de soins de santé, l’industrie pharmaceutique joue un rôle central auprès des patients, des soignants, des professionnels de la santé, des gouvernements, ainsi que des payeurs.

    En rendant plus transparentes ces relations précieuses et assujetties à une réglementation stricte, nous espérons faire mieux comprendre la collaboration de l’industrie pharmaceutique innovante avec l’ensemble du secteur des soins de santé et contribuer à susciter la confiance et à créer de la valeur, tant pour les patients que pour notre système de soins de santé.

    La collaboration entre les professionnels de la santé, les organisations de soins de santé et l’industrie pharmaceutique est essentielle pour améliorer la qualité de vie des Canadiens, car elle favorise les avancées scientifiques, améliore la formation médicale et facilite la diffusion des connaissances dans le domaine de la santé.

    Pour prendre connaissance des paiements effectués par Purdue Pharma (Canada) en 2016, veuillez consulter la page.

  • Preventing the diversion and abuse of prescription drugs

    The under-treatment of pain and the misuse, abuse and diversion of prescription pain medications are both serious public health problems. Pain affects millions of people each year. Pain medications remain a safe and effective treatment for appropriately selected and monitored patients. Unfortunately, misuse and abuse and diversion of pain medications can lead to tragic consequences, including addiction, overdose and death. Purdue Pharma (Canada) has been committed to providing resources to support the responsible use of prescription opioids for pain.

    As a pharmaceutical leader in pain medicine, we are acutely aware of the public health risk these powerful medications create, especially when they are diverted, misused and/or abused. That’s why we work with health experts and government agencies on efforts to reduce the risk of opioid abuse and misuse without reducing appropriate pain treatment. At Purdue Pharma (Canada) we support a number of initiatives that address the misuse, abuse and diversion of prescription drugs.

    Learn more

  • Safe disposal of prescription medicine

    Purdue has been an industry advocate of proper storage and safe disposal of prescription medicine. Safe disposal keeps drugs out of the hands of children and other people who might use them inappropriately. It keeps drugs out of landfill sites and water supplies. And it prevents the inadvertent use of unused or expired medications. A proud member of Canada Health Products Stewardship Association (CHPSA), Purdue helps to fund nation-wide programs that ensure safe and effective collection and disposal of prescription medications. Please visit for more information.


    Don’t throw it out, visit

  • Employee initiatives

    Purdue Pharma (Canada) employees can expect a work environment that focuses on their health and wellness, while providing opportunities to grow, learn, be engaged and fulfilled.Employees also have the opportunity to give back through volunteer efforts in the community and various fundraising campaigns, such as United Way.

    Each year Purdue Pharma (Canada) employees join together to donate their time, energy and financial resources during our annual employee fundraising campaign for the United Way of Ajax-Pickering-Uxbridge. Our longstanding commitment to United Way has been recognized year after year with several awards. In 2009, Purdue Pharma (Canada) celebrated an outstanding campaign with two awards, including a corporate and employee award of excellence honouring the generosity of our company and employees and an award recognizing our employee campaign coordinator for running a successful campaign.

    We also run annual campaigns where employees donate clothes, personal care and household items to Durham-area shelters to help those in need.

    These initiatives help foster a culture of volunteerism where employees have the opportunity to get involved and make a difference.

    For more information on our Corporate Responsibility initiatives, contact us at 905-420-6400.

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Keeping healthcare professionals informed

Purdue Pharma (Canada) works in partnership with key stakeholders to ensure appropriate prescribing, dispensing and use of our medicines. This includes continuing health education (CHE) for healthcare professionals.

Our educational efforts include:

  • Our Pain Management Resource Centre (PMRC), which offers an annual program independently developed and taught by doctors focusing on pain assessment, addiction and abuse, and proper prescribing of controlled substances.
  • Distributing medical practice guidelines and screening tools that have been developed by independent experts and relevant authorities to help doctors identify people who are seeking medicines illegally.
  • Supporting activities of major professional societies at their annual conferences, including seminars, speaker presentations and satellite symposia.
  • Grants to hospitals and other organizations for grand rounds, speaker presentations and workshops at the local, provincial and national levels.

These programs help to educate thousands of healthcare professionals in Canada.

For more information please contact our CHE team at 905-420-6400.