Message from David Pidduck, President and CEO: ADHD Awareness Month

October 2, 2018

ADHD is a neurobiological disorder that is often hereditary and results in difficulty regulating attention, impulsiveness and/or hyperactivity. Symptoms can affect most aspects of daily living including organizational and time management skills. According to the Centre for ADHD Awareness Canada (CADDAC), ADHD at all ages has a significant impact on our social and economic systems, with a potential estimated cost to the Canadian economy of over seven billion dollars each year.

Often thought of as a childhood disorder, an estimated 1.1 million Canadian adults live with ADHD. Perceptions have changed in recent years and there is a greater understanding that ADHD can be a lifelong condition that people live with and that can be well-managed.

The results of a Canada-wide survey conducted last year by Purdue Pharma (Canada) indicated that 83% of respondents were aware that ADHD is not only diagnosed in children. This statistic is encouraging and speaks to the increased awareness of ADHD in different age groups.

The impact of ADHD can be broad and often extends beyond the patient to the family and friends who support those living with ADHD. Purdue Pharma (Canada) is passionate about being able to help ADHD patients and their caregivers.  For more than a decade, the company has been conducting research and developing new medications for ADHD right here in Canada, where we also manufacture the end product.

By sharing information about ADHD and by being a part of the ongoing conversation, we hope to play our part in helping to reduce the stigma and misperceptions of ADHD; to shed light on the importance of a timely and accurate medical diagnosis; and to support a multidisciplinary approach for managing the condition. Further, we are committed to providing health care professionals with balanced information and to support those who provide education on ADHD.

Purdue Pharma (Canada) is proud to be a part of the ADHD ecosystem, and we are humbled to have the opportunity to offer our continued support to individuals with ADHD, their families, health care professionals, and others impacted by this condition.

Regards,
David